Kawaii (A Japanese words that means "cute" in English) makeup looks are here! Whether you're a cosplayer, a Japanese fashion enthusiast or you just want to try something new for yourself, anyone can pull it off. Even if you're not into the Harajuku street fashion scene, you can still try these makeup looks listed if ever it suits your liking.
There are many cultures and subcultures of the Japanese street fashion (Cosplay, Visual kei, Gothic lolita, Gyaru, etc.), but what we've listed are makeup looks for the kawaii community, some of them are;
- Sweet Lolita
- Fairy kei
And many, many more. You can choose which of these makeup looks is best for your personal style or the Japanese kawaii street style that you have already adopted. Before, we've listed 10 kawaii makeup tips you can follow, but now, we'll show you actual make up styles you can use as reference. Let's begin!
1. Anime girl makeup
2. "Big eyes" Japanese makeup
Photo: Tokyo Fashion
Japanese makeup trends are all about the eyes. Here's another tutorial for big eyes with no anime preference this time, this is a common staple for any Japanese street style, if you have noticed.
Making your eyes wider adds significantly to your overall "kawaii-ness". From the circle lenses to the false eyelashes, this method by Japanese model Haruka Kuyebayashi provides easy to follow techniques on how to make your eyes pop more kawaii effect.
Tutorial: JAPANESE BIG EYES TUTORIAL by HARUKA KUREBAYASHI | TOKYO FASHION
3. Decora style makeup
4. Kawaii rainbow makeup
Photo: KAWAII PATEEN
This style is super decorative and fun and it can used for Decora fashion as well. Kawaii screams a lot of rainbows and bright colors so if you're into that kind of stuff, this makeup look is perfect for you to try.
Tutorial: KAWAII RAINBOW MAKEUP by HARUKA KURABAYASI | KAWAII PATEEN
5. Sakura inspired makeup
If you're a bit on the artistic side, you can give this sakura style makeup a go and see for yourself how kawaii you look afterwards! Sakura and kawaii always go hand in hand, it could be because of the color or whatnot. This sweet looking makeup style is just as lovely as your overall look.
Tutorial: SAKURA INSPIRED MAKEUP by ANZUJAAMU
6. Pastel goth makeup
Photo: Aubree Kahealani
You're into the much darker side of the Japanese street style but at the same you still want to be as kawaii as you can, pastel goth makeup style is here to the rescue! This is quite a lovely mixture of pastel and bright colors with a touch of dark palettes, it could be how you blend your eyeshadow or a very dark lipstick for the contrast you want to achieve. Who says goth and kawaii don't ever go hand in hand?
Tutorial: PASTEL GOTH MAKEUP by AUBREE KAHEALANI
7. Sweet dolly makeup
Photo: Taiga KZ
Maybe one of the coming days you don't feel like putting too much makeup on or none at all but you still need to get your kawaii on. You can still achieve a really cute look without exerting too much effort. This sweet and easy style of dolly makeup can help you to become the most kawaii girl around while still keeping everything simple and light.
Tutorial: SWEET DOLLY MAKEUP by TAIGA KZ
8. Kawaii makeup for dark skin
9. Pastel makeup
Pretty much the basic staple of the kawaii fashion phenomenon. Pastel hues are a must include on this list and it's not as complicated as it looks. This type of makeup can be incorporated to any subculture of the kawaii community. The versatility of this style is very much loved by kawaii people and so will you once you give it a try for yourself.
Tutorial: PASTEL MAKEUP TUTORIAL by ANZUJAAMU
10. Sweet Gyaru makeup
Photo: Shane Vang
Another Japanese fashion subculture is Gyaru. They are known by their brown hair, slightly tanned skin and full on face makeup. This eye makeup look that we're showing is inspired by Gyaru and it can pretty much fit into any kawaii subculture of your liking.
Tutorial: SWEET GYARU MAKEUP by SHANE VANG
11. Sweet dolly lolita makeup
Photo: T Cake
There are different types of lolitas in Japan, some of which are;
- Classic lolita
- Gothic lolita
- Sweet lolita
- Hime lolita
- Guro lolita
And so forth, but the one we're presenting is all about the kawaii ones. Sweet lolita makeup is very, very cute by nature and is a staple in the kawaii community. Pastel and light colors like pink, mint green and the likes are a must have colors on your makeup bag so you can achieve this look.
Tutorial: SWEET LOLITA TUTORIAL by T CAKE
12. Anime cat girl makeup
Seriously, what's kawaii without cat girl makeup? With a few strokes of your eyeliner upwards and false eyelashes, this makeup style is very easy, cute and convenient. It can used for cosplays or just a normal day where you want to be kawaii, for school or the day out.
Tutorial: KAWAII CAT MAKEUP by LADEATHMACHINE
13. Kawaii gothic lolita makeup
Photo: KAWAII PATEEN
If you're really into the Gothic scene and you still want to incorporate the cuteness to your style, you can certainly do that. Just like pastel Goth, this is the on the same level but this is much simpler without all the pastels and bright colors going on. It's still keeping the dark tones, but a little bit more simple and light so it actually maintains that kawaii look.
Tutorial: KAWAII GOTHIC LOLITA MAKEUP by MOCO | KAWAII PATEEN
14. Soft anime makeup
This is the most simple way to "kawaii-fy" yourself. The makeup is very minimal and light, but the eyes are very wide and noticeable. This is what kawaii makeup is all about. This kind of look was included on our tips for kawaii makeup and now you get to try it for yourself. It's very simple, but still super, super cute. Go ahead and give it a try!
Tutorial: SOFT ANIME MAKEUP by PEACHMILKY
15. Fairy inspired makeup
Photo: Tokyo Fashion
Last but not the least on our list is this fairy inspired makeup. Who knew applying a few decorations like stars and hearts or maybe some bling to your makeup would make so much difference to your overall kawaii look.
Tutorial: FAIRY INSPIRED MAKEUP by YUI MINAKATA
Out of all the bunch on the list, which one/s is your favorite? Don't hesitate and think for a second that you can never be as kawaii as everyone else on the circle, you are the cutest person on the planet, you better believe it. Just keep on practicing on the look/s the you chose that you think would be the best fit your kawaii style.
Also to help with your makeup application, check out these super kawaii Sailor Moon makeup brushes.
Anyone can be kawaii in their own way, that includes you. Good luck and have fun.