Sandals

A collection called sandals is a good starting point, but footwear shopping rarely stays inside one neat label. Alongside open styles like the Bubble Gum Platform Sandals and the Star Girl Buckle Platform Sandals, you may also come across Mary Jane flats, lace-up shapes and heels with a similar sweet look. Each product page names the shape, so read the title and photos before you decide.

Think about what you want your shoes to do before you start comparing. Some people want a statement pair that makes a plain outfit feel playful. Others want something they can reach for again and again. A platform sandal in a bright colour suits the first goal. A softer Mary Jane shape, such as the Denim Buckle Strap Mary Jane Flats, may suit the second.

Because the range covers several materials and silhouetteThe overall shape an outfit creates, from fitted to loose and layered.s, it helps to narrow by three things: material, height, and how the shoe fastens. Material affects look and feel. Height affects how far you will want to walk in them. Fastening, whether a buckle, a lace or a strap, affects how easy they are to put on and take off.

Keep a short list of two or three favourites and compare their pages side by side. Seeing the sizing note, material and photos together makes the choice much clearer than judging each pair alone.

Every product in the sample we looked at carries the same warning: these styles run small, so review the sizing information before you order. Treat that as the first thing to read, not the last. If you usually buy your exact size in other brands, you may need to think about going up, and the product page is where to check.

Sizes are listed in EU numbers with US equivalents beside them. For example, EU37 matches US6.5 and EU39 matches US8.0 on the pages we reviewed. Ranges differ between styles. The Preppy Aesthetic Platform Sandals start at EU34 (US4.0), while the Bubble Gum pair runs from EU36 to EU41. Always check the size list on the exact pair you want rather than assuming it matches another style.

A simple way to prepare is to measure your foot on a hard floor. Stand on a sheet of paper, mark the longest toe and the heel, and measure between the marks. Do this later in the day, when feet tend to be a little fuller. Then compare your number with the chart on the product page.

If your foot is wide, or you are between sizes, think about the strap style. An adjustable buckle gives you more room to adapt than a fixed design. Choose the size that matches the chart and your measurement, not the number you wear in a different brand.

The listed materials across this footwear vary, and each one gives a different look. The Bubble Gum Platform Sandals are listed as rubber, which tends to give a glossy, candy-like finish in photos. Vegan leather appears on several pairs, including the Coquette Lace Trim Mary Jane Flats, and usually gives a smooth, structured surface.

Vegan suede, used on the Not Your Babydoll Platform Heels and the Library Hours Lace Up Mary Jane Flats, has a softer, matte look. Denim, as on the Denim Buckle Strap Mary Jane Flats, brings a casual, textile feel that sits easily beside jeans and cotton dresses. These are descriptions of how each material looks in the product photos, so zoom in and judge the finish for yourself.

When you choose, think about the colour and how you want the shoe to read. Glossy surfaces stand out and catch the light. Matte suede looks gentler and softer. Denim looks relaxed. None of these is better than the others; they just do different jobs.

For anything beyond what the page states, such as how a pair should be cleaned or looked after, rely on the product page and contact the shop if the information isn't there. It is better to ask than to guess about a pair you plan to wear often.

Platform sandals are the clearest example of the playful style in this range. The Bubble Gum, Preppy Aesthetic and Star Girl styles all sit on a raised sole, which changes the proportions of an outfit and gives a chunkier, more graphic outline. Start by looking at the side-view photos to judge how thick the sole looks compared with the strap.

Next, look at how the foot is held. Buckle straps, like those on the Star Girl pair, let you adjust the hold. Wider straps cover more of the foot and may feel steadier, while thinner ones look lighter. Read the description to see which fastening each pair uses, and look closely at where the straps cross the foot.

Think honestly about where you will wear them. A pair for a night out, a convention or a photo day can be as bold as you like. A pair for long walks, a commute or hours on your feet deserves a closer look at the sole shape and the strap placement. If you have never worn a platform before, begin with a pair you can adjust.

Try them around the house on a clean floor before you wear them out, if the shop's return terms allow it. Walk up and down a few stairs. That small test tells you far more than a photo can.

Mary Jane styles bring a different mood from platforms. The strap across the instep gives a neat, doll-like look, and the lower profile suits days when you would rather stay close to the ground. In this range you can see variations: lace trim on the Coquette pairs, a buckle strap on the denim style, and lacing on the Library Hours pair.

The 2.0 Coquette Lace Trim Mary Jane Flats and the original Coquette pair share a name, so compare their photos and details carefully. Small differences in trim and shape can change how each looks with your clothes. Open both pages and check them side by side before choosing.

Lace-up styles need a moment longer to put on than a buckle, but they let you loosen or tighten across the foot. That can matter if your foot shape is on the fuller side or you plan to wear thick socks. A buckle strap is quicker and easier for everyday use.

If you like the look of a Mary Jane but want extra height, the Coquette Lace Mary Jane Heels take the same idea upward. Keep in mind that heels change how long you can comfortably stand, so match the pair to your plans for the day.

A big question with sweet footwear is what to wear underneath. Bare feet suit open sandals in warm settings. Socks work well with Mary Jane flats, where a folded cuff or a lace edge can peek out above the strap. Try ankle socks in white, a pastel, or a colour pulled from your top.

Because these styles run small, thick socks may need a size up, so decide what you plan to wear before you order. If you want to wear chunky socks, measure your foot while wearing them. Then compare that number with the size chart. This keeps you from buying a pair that only works barefoot.

For clothes, let the shoe lead. A bold platform can balance a simple dress or straight jeans. A delicate lace-trim flat looks pretty with a skirt, a cardigan or a printed blouse. If your wardrobe already leans sweet, browse the Soft Girl collection for pastel pieces that sit well beside these pairs.

If you prefer a more eye-catching mix, the Harajuku & Kawaii collection has layered, colourful pieces that can handle a loud shoe. Choose one standout element per outfit, either the shoes or a busy top, and let the rest stay calmer so nothing competes.

Many shoppers arrive with an aesthetic in mind, and footwear is an easy way to lean into it. The lace trim and bows of the Coquette styles sit naturally with romantic, feminine looks. If your wardrobe is full of floral prints and soft fabrics, the Cottagecore collection pairs well with a Mary Jane flat.

The Library Hours Lace Up Mary Jane Flats have a bookish name and a lace-up front, which makes them a natural companion to pleated skirts, knits and layered collars. If that mood appeals, the Dark Academia collection is a good place to look for matching pieces. Choose darker colours in the footwear when you want a calmer overall look.

For a brighter, throwback feel, chunky platforms fit the mood of Y2K clothing. If you like contrast, try a sweet pastel shoe with something moodier, as in the Pastel Goth collection, where soft colours meet darker details. The mix often looks more interesting than a fully matched set.

You do not need to commit to one label. Pick the shoe you are drawn to first, then notice which of your clothes already sit well with it. If most of them do, you have a pair you will wear often. If none do, plan one or two new pieces.

Once you have a shortlist, do a final check on each page. Confirm the size you need is listed, reread the small-fit note, and look at the material again. Because size ranges differ between styles, a size that exists for one pair may not exist for another, so confirm it for each shoe.

Shipping is simple to plan for. Free standard shipping on every order. Priority shipping is available at checkout. No delivery times are promised here, so check the details at checkout.

If you are buying for a particular event or a gift, give yourself room to exchange or reorder rather than leaving things to the last moment. Check the shop's return terms before you buy, particularly for a size you are unsure about. It is worth reading them while you are still deciding.

Finally, think about how many pairs you really need. One platform for statement days and one flat for everyday wear covers a lot of ground. Add a third only when you can picture exactly when you would wear it. Browsing wider ideas in Aesthetic Clothing can also help you decide what your shoes should match.