Your style, without the rules.
A soft-girl cardigan today. A playful plushie tomorrow. Explore collections built around the colors, shapes and little details you love, with ideas for putting them together.
Find your aestheticHarajuku Backpacks
A vintage-leaning linen backpack with kawaii charm, in red, yellow or blue
In stock · Ships out within 2 working days
Free standard shipping from $30.00 · Tracking on every order
Not quite your kind of cute? Contact us within 30 days to arrange a return. See details
The Kawaii Linen Backpack mixes a vintage mood with a cute, easygoing look. It comes in one size and three colours: red, yellow and blue.
Red has a retro feel and looks great with cream, denim or a striped top. Yellow is the cheerful option, and could work with navy, white or soft brown pieces if you want a sunny, thrifted look. Blue is the most versatile of the three, since it sits comfortably alongside jeans, grey knits and plenty of everyday basics. If your wardrobe leans vintage, pick the colour that matches your favourite cardigan or skirt. If you mostly wear neutrals, choose the shade you'd most like to see popping up in your outfits. Because the listing doesn't specify the fabric content, check the product photos to get a feel for the texture, and follow the care label once your bag arrives. Free standard shipping is available from US$30.
Check the selected option and photos for the dimensions and details you need. If a measurement or compatibility detail is missing, ask us before ordering.
Ask about measurements or options if you need a detail that isn’t listed.
Free standard shipping on orders of US$30 or more. Delivery options and prices are shown at checkout.
Contact support to request a return; see our returns policy for eligibility and instructions.
Shipping details · Returns policyFollow the care label supplied with your item.

The details make the difference
A vintage-leaning linen backpack with kawaii charm, in red, yellow or blue
Choose from 3 listed styles or colors. Select an option above to see its available sizes and price.
Check the product photos, listed dimensions and selected option before adding it to your bag.
Try repeating a color or motif in another detail, keeping enough space for this piece to stand out.
Small details. Big personality.
Because finding your next favorite should feel as good as making it yours.
A soft-girl cardigan today. A playful plushie tomorrow. Explore collections built around the colors, shapes and little details you love, with ideas for putting them together.
Find your aestheticBuild a bag of favorites and watch your free-shipping progress as you shop. Your chosen currency follows you through to checkout, where you see the final total before paying.
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More to explore
Before you add it to your bag
Check the selected option, dimensions and product photos. If a measurement or compatibility detail you need is missing, contact us before ordering.
Standard shipping is free on qualifying orders of US$30 or more, with the equivalent threshold shown in your selected currency.
Choose the style or option above and inspect the gallery. For items with compatibility requirements, match the selected option to your device or intended use. Ask us before ordering if a dimension or compatibility detail is not listed.
Some sizes or styles have different prices. The price beside the purchase options updates to match your selection, and your bag shows the amount for the exact item you added.
Pick a color or detail you want to repeat elsewhere. Combine it with simpler pieces so the design has room to stand out. Look at the related collections below for ideas.
A verified material composition is not listed for this item. Contact us if you need to check a particular fabric or material before ordering.
Follow the care label supplied with your item.
Standard shipping is free once your bag reaches the threshold shown at the top of this page in your selected currency. Your bag shows how much remains, and checkout confirms shipping before payment.
Use the currency selector to choose how you shop. Available payment methods depend on your country and currency, and the payment form shows the final currency and total before you pay.
Contact support to request a return; see our returns policy for eligibility and instructions.

The little bunny behind the bow
Momo is our bunny mascot and a collector of little joys: the hoodie you reach for first, a lamp that makes your room feel cozy, a gift that says “I thought of you.”
Discover Momo’s storyMeet the world of Kawaii Vibe

A little cute. A lot of you.
Your style doesn’t have to fit one label. Some days it’s a soft cardigan and a tiny bow. Other days, loose denim and a little attitude.
Start with a piece you love. Give it a familiar place in your wardrobe. See where it takes you.