Your style, without the rules.
A soft-girl cardigan today. A playful plushie tomorrow. Explore collections built around the colors, shapes and little details you love, with ideas for putting them together.
Find your aestheticArt Hoe Backpacks
A rainbow unicorn backpack in purple or pink, with a playful kawaii design.
In stock · Ships out within 2 working days
Free standard shipping on every order · Tracking on every order
Not quite your kind of cute? Contact us within 30 days to arrange a return. See details
Bring a playful focal point to your everyday outfit with the Rainbow Unicorn Backpack. Its rainbow unicorn design adds a fantasy-inspired touch, while the purple and pink options give you two distinct ways to style it. Pair purple with denim, gray, or lavender for a coordinated look, or choose pink alongside pastel knits, skirts, and white sneakers. For a busier outfit, let the backpack’s colorful design stand out against simpler pieces; with a colorful outfit, choose the shade that picks up a color you already wear.
The backpack is available in one size. Check the listed measurements against a bag you already use before choosing, and ask for measurements if they aren’t available. That comparison can help you decide whether it suits what you plan to carry; don’t rely on the single size alone. It could be a fun accessory for campus, casual meetups, or a convention outfit, depending on your plans and what you need to bring. Select purple or pink to match your style. Standard shipping is free on every order. Priority shipping is available at checkout.
Check the selected option and photos for the dimensions and details you need. If a measurement or compatibility detail is missing, ask us before ordering.
Ask about measurements or options if you need a detail that isn’t listed.
Free standard shipping on every order. Delivery options and prices are shown at checkout.
Contact support to request a return; see our returns policy for eligibility and instructions.
Shipping details · Returns policyFollow the care label supplied with your item.

The details make the difference
A rainbow unicorn backpack in purple or pink, with a playful kawaii design.
Choose from 2 listed styles or colors. Select an option above to see its available sizes and price.
Check the product photos, listed dimensions and selected option before adding it to your bag.
Try repeating a color or motif in another detail, keeping enough space for this piece to stand out.
Small details. Big personality.
Because finding your next favorite should feel as good as making it yours.
A soft-girl cardigan today. A playful plushie tomorrow. Explore collections built around the colors, shapes and little details you love, with ideas for putting them together.
Find your aestheticBuild a bag of favorites and watch your free-shipping progress as you shop. Your chosen currency follows you through to checkout, where you see the final total before paying.
Delivery detailsNeed help choosing a size, checking an option or finding an order? Contact us with the product link or your order number so we can help with the details that matter to you.
Talk to usKeep building your look
More to explore
Before you add it to your bag
Check the selected option, dimensions and product photos. If a measurement or compatibility detail you need is missing, contact us before ordering.
Standard shipping is free on every order. Priority shipping is available at checkout.
Choose the style or option above and inspect the gallery. For items with compatibility requirements, match the selected option to your device or intended use. Ask us before ordering if a dimension or compatibility detail is not listed.
Some sizes or styles have different prices. The price beside the purchase options updates to match your selection, and your bag shows the amount for the exact item you added.
Pick a color or detail you want to repeat elsewhere. Combine it with simpler pieces so the design has room to stand out. Look at the related collections below for ideas.
A verified material composition is not listed for this item. Contact us if you need to check a particular fabric or material before ordering.
Follow the care label supplied with your item.
Standard shipping is free on every order, with no minimum spend. Choose Priority shipping at checkout if you prefer the upgrade. Your total is shown before payment.
Use the currency selector to choose how you shop. Available payment methods depend on your country and currency, and the payment form shows the final currency and total before you pay.
Contact support to request a return; see our returns policy for eligibility and instructions.

The little bunny behind the bow
Momo is our bunny mascot and a collector of little joys: the hoodie you reach for first, a lamp that makes your room feel cozy, a gift that says “I thought of you.”
Discover Momo’s storyMeet the world of Kawaii Vibe

A little cute. A lot of you.
Your style doesn’t have to fit one label. Some days it’s a soft cardigan and a tiny bow. Other days, loose denim and a little attitude.
Start with a piece you love. Give it a familiar place in your wardrobe. See where it takes you.