Let’s just say social media has been on a crazy rollercoaster ride for some time now. We’ve seen them all, from Instagram baddies, VSCO girls, and even E-girls. It is indeed undeniable that it is the origin or the point of success for old and new trends. One makeup trend that has been making rounds right now, whether on Instagram or on TikTok, is the soft girl look.
This particular look may not be as popular as its other trendy counterparts but it is known well enough to have its dedicated hashtag on TikTok, #softgirlchallenge, with over 1.8 million views and almost a million post on Instagram, under the hashtag #softgirl.
The soft girl makeup, however, could pass as a lovechild between the VSCO girls and E-girls. It emanates the cheer and happy aura from the VSCO girls and is totally up for the theatrical and dramatic make-up that the E-girls love. If you want to read more about this trend, we have a whole dedicated blog post for that here.
The best thing about the current generation is that it is encouraged to explore and constantly change your style. No one would bat an eyelash if you’re an E-girl one day, an Insta baddie the next, and a soft girl for one whole month. I think this just proves that we are slowly breaking out of our decade-long attitude of stereotyping. I, for one, could dress girlish and all pastel one day, and the next time you’d see me, I’ll be in my all black, cap to shoes, garb.
Before anything else, let’s have a quick overview of the whole soft girl makeup. If you are someone who likes the sharp cheekbones, defined jawline, smokey eyes, red lips, the soft girl makeup might be a huge change for you.
This makeup is all soft, dewy, and refreshing. It’s all pinks, sun-kissed skin, and generally, just sweet-looking. If you want to try that simple, girl next door look, you’re in the right article.
This is your guide to a soft girl makeup look.
Prime the skin and create a flawless base
It has been a few years since primers have come to light and beauty gurus have stressed enough how life-changing applying a primer first has been. The soft girl makeup look is no different.
First, go through your regular skincare routine then apply your primer of choice. Its main purpose is to smoothen the skin and blur out imperfections and blemishes. Take priming as a preparation for the skin, as if you are preparing a blank canvas for you to paint on.
Next is the foundation. We all have our favorites so go ahead and dab on your trusty foundation. Whether you want full coverage or a thin, sheer layer, it depends on you. To complete the base, lock away those dark circles by applying a concealer.
Now, that you’ve done your base makeup as flawless as you can, the fun starts.
Go crazy with the pinks
With the soft girl makeup look, too much blush is not too much at all. If you’ve ever had the chance to scroll down #softgirl on Instagram or #softgirlchallenge on TikTok, the very first thing that you’ll notice is that they were not joking when they said that the blush is the key feature of this particular makeup trend.
The soft girl makeup look has really emphasized and embodied the rosy cheeks. One way is to take a pigmented pink blush and concentrate on applying the blush to the apple of the cheeks, pretty much like a cute little doll. You can opt-in for your blush to stay like that but, you can also blend them upwards and towards your cheek to elevate the craziness and go for a more wearable, everyday look.
Another blush trend that also emerged from this makeup look is the sun-kissed blush. You might be familiar with this look as this was also a previous trend. However, this particular blush trend really intensified when the soft girl makeup reached its peak. This is basically swiping your blush from one cheek to another, passing by the bridge of your nose, giving you that sun-burned or drunk blush look.
You can also use the very same blush for your eyeshadow or do a simple peachy makeup look.
To look extra sweet-looking, highlight your features. To do this, you have more options than you thought. You have your powder highlighters, liquid highlighters, which you can also mix in with your foundation to achieve that subtle glow and dewy base, shimmery powder eyeshadows, and liquid glitter eyeshadows.
For your eye makeup, you can opt in to use a shimmery powder or use regular ones and top it off with liquid glitter eyeshadows. Don’t’ forget to apply eyeliner to define the eyes.
For the whole soft girl makeup, apply highlighter to areas such as the cheekbones, inner corners of the eyes, the tip of the nose, and the Cupid’s Bow.
Don’t forget to take a selfie within the golden hour to have the sun hit all the right angles!
Groom those brows
Everything about a soft girl has to be soft and that includes grooming the eyebrows into a softer look. Unlike the Insta baddies and their perfect and sharp-looking arc-shaped eyebrows, soft girls’ eyebrows lean towards keeping them natural-looking and grooming them as minimal as possible.
Instead of a sharp eyebrow pencil or a gel, it is better to brush over a powder eyebrow makeup in the color of your natural eyebrows. Gently sweep over your eyebrows, just filling in those gaps and following its natural shape. Don’t draw into them harshly and keep those edges soft.
Glow them pouty lips
Just this once, let go of your favorite bold red lipstick and smother on your babiest, pinkiest, glossiest lipgloss. Of course, this is not to say that only lipgloss could ever rock the soft girl look. You could experiment and try different lip colors to whatever suits you best. That doesn’t make you any less of a soft girl.
Take a trip down memory lane and remember the days where you only use to apply lipgloss because you are still experimenting with makeup. Simple, pink, and glossy lipgloss also contributes to the added highlight of your face. This also makes you look more youthful compared to dark and matte lipsticks that adds maturity and sharpness to the face.
Well, that’s it about the whole look! It’s a bit simple compared to other trending makeup looks but we’re actually not done yet. Some soft girls like to take the soft to a whole new level. Say, what do you think about drawing?
You’re totally rocking the whole glowy, soft makeup look but it feels like it’s missing something. Your creativity itches to come out and you know you can do more than just sweeping a pigmented blush over your face. The almost blank canvas that is your face is just aching to be drawn on. Do you know what’s perfect? You actually can.
On the other side of the soft girls world are the creative ones who always find a way to incorporate art into everything they do. And this made them extra soft.
Think about small hearts, clouds, stars, and cute and simple cartoon characters.
Soft girls, who go the extra mile, use these little and cute symbols to further intensify the softness of the look. Because these drawings are drawn small, they are not overwhelming and can even pass as pure aesthetic. True, these are not that wearable for an everyday casual outing (unless you don’t care and can totally pull this off, full support!) but, they are perfect for photo-ops and selfies.
Additionally, soft girls also draw in fake freckles and for hair accessories, remember those hair clips you have as a child? Butterfly clips and flowered and colored hairpins had a major comeback because of this trend.
How about that? What do you think about the whole #softgirl trend? I personally think it’s cute and I’m all up for it. It’s aesthetically pleasing, after all. If you are jumping around different trends, trying to find your perfect style, try the soft girls. They don’t seem much like the others and haven’t had the same attention as its other trendy counterparts but the whole soft and girly look is a must to try.