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Outfit ideas
15 Kawaii Things To Do in Japan (and What to Wear)
Gachapon, purikura, themed cafes, sakura picnics and more, plus easy outfit ideas for long walking days, changing weather and tiny souvenir bags.
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10 Must-Have Accessories for Harajuku Style, With Outfit Ideas
Hair clips, berets, socks, bags and more: ten accessories that make a Harajuku-inspired outfit work, with real combinations for every kind of weather.
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Japanese Street Fashion: What It Is and How to Wear It
A plain-English guide to Harajuku, the main substyles, quieter Tokyo looks, outfit formulas for every season, and how to get the fit right.
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Outfit ideas
Top 15 Cute Sweatshirt Outfits You Can Actually Wear
Fifteen easy outfit formulas for cute sweatshirts, with fit tips, weather swaps and pitfalls to skip. Start with one base and build from there.
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How To Be A Soft Girl: A 12-Step Outfit Guide
Pastels, easy layers, gentle accessories and a few smart fit checks. Here's how to build a soft girl look that feels like you.
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Outfit ideas
12 Kawaii Outfits for School: Easy, Comfy Looks You Can Repeat
Twelve wearable kawaii outfits for class days, with layering ideas, fit tips, weather swaps and the mistakes worth skipping.
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10 Kawaii Nail Art Ideas to Try at Home (and What to Wear)
Ten soft, cute nail looks you can paint at your own table, plus the tools you need, common slip-ups, and outfits that match each set.
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Outfit ideas
Top 15 Cute Hoodie Outfits You Can Wear Right Now
Fifteen easy ways to style a cute hoodie, with weather swaps, fit checks and mistakes to skip, whether you want cozy, sweet, sporty or a bit edgy.
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Outfit ideas
15 Kawaii Japanese Phrases to Learn (and Wear With)
Fifteen easy, cute Japanese words with how to say them, when they fit, and outfit ideas to match the mood of each one.
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Outfit ideas
Top 10 Kawaii YouTube Channels: What to Watch and Wear
Ten kinds of kawaii channels worth your watch time, with search tips, outfit ideas and cozy-corner inspiration you can copy this week.
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How to Dress Kawaii on a Budget: Outfits That Cost Less
Start with one soft piece, one playful detail and clothes you already own. Here's how to look kawaii without spending much.
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Outfit ideas
Top 15 K-Pop Women's Hairstyles and What to Wear With Them
Fifteen K-pop-inspired hair ideas, with real outfit pairings, salon tips and pitfalls, so your hair and clothes actually work together.
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Outfit ideas
15 Kawaii Winter Outfits That Keep You Warm and Cute
Fifteen real outfit combinations for cold days, from cozy hoodie looks to dark grunge layers and soft pastels, plus fit tips and mistakes to skip.
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Harajuku Fashion Documentaries to Watch, and What to Wear After
Six Harajuku films and clips, from decora to Lolita, with outfit ideas, weather swaps, fit tips and a cozy watch-night setup.
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Outfit ideas
What Is Decora Fashion? A Practical Guide to Wearing It
Decora is Harajuku's maximum-color, pile-on-the-accessories style. Here's how to build it, wear it in any weather, and keep it comfortable.
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16 Kawaii Hairstyles You Need To Try, With Outfits That Fit
Sixteen easy kawaii hairstyles, what to wear with each, and how to pick one for your hair length, texture and weather.
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Outfit ideas
What Is a Neko Girl? A Plain-English Guide and Outfit Ideas
Neko girls are cat-like characters from anime and games. Here's what the term means, how to spot the types, and how to wear the mood without a costume.
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Top 10 Most Kawaii Animals in 2021, and How to Wear Them
Our ranked list of the cutest animals, plus soft, romantic outfit ideas for each one, from bunny hoodies to plaid skirts and little plush bag charms.
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Cute isn’t just a dress code
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